Read the latest news and resources from New Zealand Deer Velvet.
The new deer velvet season has opened strongly, with farmers reporting early enquiry from buyers at prices 10-15 per cent above last season’s close.
New season velvet promotions are well underway in South Korea. Korean food companies are reporting success and growth of their velvet products over the Chuseok period.
The 2017/18 velvet season has started with the same enthusiasm experienced just two seasons ago.
A growing industry. The velvet industry has experienced seven years of strengthening prices and growing production levels. In the 2008/09 season, there was around 440 tonnes of velvet traded that achieved a weighted average price of $59/Kg (implied total farmgate value of $26m).
A standoff between importers and exporters on what price to start the season off on has put the velvet industry on edge as tensions rise with only small volumes traded as of 28 November. Additionally, a changing Chinese regulation will affect importers of NZ velvet and has caused further pressure at this important time.